The Studio for Founders Who Implement, Not Just Consume
You know what good looks like. You've read the books, attended the events, listened to the podcasts. But knowing and implementing are two completely different things.
The Scale-Up Studio closes that gap.
Founding pricing — locked forever · Doors close at 20 members
Founders Supported
Client Revenue Generated
Average Rating
Average Revenue Growth
Most founders aren't stuck because they lack ideas.
They're stuck because they're figuring it out alone, with no peer group at their level, no expert guidance when they need it, and no accountability to actually ship.
This isn't a course. It's not a Slack channel that goes quiet after week two. It's a full 12-month operating system designed to give you everything you need to scale without the chaos.
A full year of expert-led momentum
12 deep-dives. One specific challenge. One proven framework.
A 90-minute deep-dive every month with Alex or a world-class operator, investor, or growth expert. All masterclasses are recorded. Miss one live? Watch it on your own time.
Monthly Group Coaching
A 60-minute live session with Alex and the full Studio cohort every month. Hot-seat coaching on your most pressing challenge. Peer feedback from founders who've been exactly where you are. Accountability check-ins on your 90-day priorities. Open Q&A. This is where the real breakthroughs happen.
Private Circle Community
Not Slack. A platform built for this. Introductions between members where it makes sense. Deal sharing, referrals, and collaboration opportunities. Accountability partners matched quarterly based on your growth stage. Annual member directory so you always know who's in the room.
Quarterly In-Person Intensives
Four times a year, the Studio comes together in person for a full day. Location rotates: London, Manchester, or member-hosted. Structured deep-dives on the biggest shared challenges. Hot-seat sessions. Peer-to-peer working sessions. Evening dinner. The conversations that happen in person simply don't happen on Zoom.
Monthly Resource Drops
Each month, a new tool, template, or playbook lands in the Studio vault. By year-end: 12 masterclass recordings + 12 playbooks + 12 templates = a complete scale-up operating system you can run forever.
Join now. Lock in advantages that never expire.
Lock In Founding Pricing Forever
£10,000/year is the founding member rate. As long as you remain a member, your price never increases. Regardless of future price changes for new cohorts. This isn't a promotional price. It's your price for life.
Priority Access to Private Advisory
When a 1:1 Private Advisory spot opens, Studio members get first right of refusal before it's offered publicly. Most Advisory spots never make it to the public waitlist.
Free Scale-Up Sprint
Active Studio members get the Scale-Up Sprint (normally £1,997) included at no additional cost. That's a full working day to solve your biggest GTM challenge. On the house.
Founding Cohort Status
You'll always be part of the founding cohort. The first 20 members set the tone, culture, and standards for every cohort after. You're not just joining. You're building this with me.
You're not joining a community. You're joining a cohort.
You're joining a cohort, not just a community
Communities are passive. Cohorts move together. You'll know every single person in the room. And they'll know you.
World-class expertise, built for the messy middle
Every masterclass is tailored to scale-ups doing £1M–£10M. Not startups. Not enterprises. The stage where most advice simply doesn't apply.
Implementation is built in
This isn't 'consume and figure it out later.' Every session has an action step. Every quarterly deep-dive has working time. Every resource is plug-and-play.
The peer group is the secret weapon
The founders in this room will become some of the most valuable relationships in your business. Referrals. Intros. Honest feedback. Pattern matching from people who've already solved the problem you're facing.
What Studio members say
“Alex's ability to support and develop high-performance leadership teams is second to none. The knowledge I've gained has transformed the way myself and the leadership team work together.”
Sam Budd
CEO & Founder, Buddy Media Group
“Alex has been the driving force behind building high-performance teams across the business. We doubled the revenue and the teams grew to over 150 people.”
Fin O'Kane
Founder & CEO, Wiser
“If you are looking for a program to scale your business, Alex is the guy. The outstanding tools helped me build the business I wanted. The access to the elite community was invaluable.”
Marius Kraus
Founder, Herzkopfathlet Performance
The Studio works best for:
Founders doing £1M–£10M who've proven the model and need to scale it
Leaders who implement, not just consume content
Operators who want direct feedback, not validation
Ambitious builders who are tired of figuring it out alone
It doesn't work for:
Pre-revenue or very early-stage founders (you're not there yet, come back later)
People treating this like a course (passive won't work here)
Anyone allergic to honest feedback
Founders who want community without commitment
Simple, transparent pricing
One price. Everything included. No upsells. And that price is less than one bad hire (average cost: £30K+), a mediocre consultant for three months, or spinning your wheels for another quarter on a problem you could solve in the right room.
Scale-Up Studio
Founding member rate. Locked in forever.
Reserve Your Spot →Doors close when 20 founding members are confirmed
Three steps to being in the room
Reserve Your Spot
Payment of £10,000 confirms your place. Once we hit 20 founding members, the doors close. Or if you have questions first, email hello@true-potential.co for a 20-minute call.
Onboarding
You'll receive the full 12-month calendar, access to the private Circle community, and introductions to your cohort before the next session.
We Begin
First masterclass and coaching call dates confirmed. You're in. The founders who scale fastest aren't the ones with the best ideas. They're the ones who make the best decisions, fastest, with the right people around them.
Common Questions
Who is the Scale-Up Studio for?
Founders doing £1M–£10M who've proven the model and now need to scale it. Leaders who implement, not just consume content. Operators who want direct feedback, not validation. Ambitious builders who are tired of figuring it out alone.
Who is it NOT for?
Pre-revenue or very early-stage founders, people treating this like a course (passive won't work), anyone allergic to honest feedback, or founders who want community without commitment. If that's you, no problem. Just not the right time.
What does the year look like in practice?
Every month: one 90-minute masterclass + one 60-minute group coaching call + one resource drop. Every quarter: a full-day in-person intensive. Plus ongoing access to the private Circle community and the growing resource library.
Where are the quarterly intensives held?
Location rotates: London, Manchester, or member-hosted locations. Full details confirmed each quarter with plenty of notice.
Is the founding price really locked forever?
Yes. £10,000/year is your price as long as you remain a member, regardless of what future cohorts pay. This is the most compelling reason to join now rather than later.
What happens after I pay?
You'll receive the full 12-month calendar, access to the private Circle community, and introductions to your cohort before the first session. Onboarding takes less than 24 hours.
Still have questions?
Email Alex Directly