True PotentialScale-Up Studio

12 hours that pay for themselves. Twice.

Walk in with your biggest commercial challenge. Leave with a complete GTM strategy, a custom 90-day roadmap, and a locked action plan. Or your money back.

Book the Sprint — £1,997

Full refund if it doesn't deliver more value than its cost

We're so confident in the Sprint, we'll prove it twice.

First

In the 12 hours we spend together, you leave with a complete strategy, a real roadmap, and actions you can implement immediately.

Second

If the Sprint doesn't deliver more value than £1,997 in the following 30 days, we'll refund you in full. No awkward conversations. No small print.

We can make that guarantee because we've done this enough times to know exactly what a focused, structured day with the right frameworks can unlock for an entrepreneur who's ready.

Everything you need to execute immediately

Complete GTM strategy built for your business

Custom 90-day execution roadmap with priorities

Locked action plan with owners and deadlines

Full session recording

30-day accountability follow-up call

2 weeks of async Slack support post-day

Alex Ayin coaching session

The Sprint can cost you nothing.

If you choose to continue with the Scale-Up Studio or Private Advisory within 30 days of your Sprint, the full £1,997 will be deducted from your first payment.

Sprint Investment

£1,997

Deducted from Studio

−£1,997

Net Sprint Cost

£0

What founders say after their Sprint

Thanks to Alex and the team. It was one of the best experiences I've ever had personally and professionally. Having the feedback and insight from the community was incredible.
SC

Sam Canning-Birtles

Founder & CEO, Orbit Utilities

Thanks so much for yesterday — it was super valuable. A lot clicks into place after our conversation. The Notion workbook is very good — I love the structure and content you've put together.
JK

James Kumar

Managing Director, Halfpenny

I was saying to my partner this morning, it's a godsend because it's giving structure to my week and work, exactly as it's designed to do. You're inspiring me with my own brand!
JL

Jay Lau

Founder & CEO, Padellite

£1,997. Guaranteed to deliver.

One price. No hidden extras. Full refund in 30 days if it doesn't deliver. And if you join the Studio within 30 days, the £1,997 comes straight off your first payment.

£1,997
Book the Sprint →

Full 30-day money-back guarantee

Common Questions

What exactly happens on the day?

You arrive with your biggest commercial challenge. We spend the day working through it: diagnosing the real problem, building a GTM strategy, creating your 90-day roadmap, and locking an action plan with clear owners and deadlines. You leave with everything documented and a full recording.

What's the full refund guarantee?

If the Scale-Up Sprint doesn't deliver more value than its £1,997 cost in the following 30 days, we'll refund you in full. No awkward conversations. No small print. We can make that guarantee because we've done this enough times to know exactly what a focused, structured day with the right frameworks can unlock.

What's the deduction offer?

If you choose to continue with the Scale-Up Studio or Private Advisory within 30 days of the Sprint, the full £1,997 will be deducted from your first payment. The Sprint effectively becomes free if you go on to join the Studio.

Where does the Sprint take place?

In person in London, or virtually for founders outside the UK. Venue confirmed on booking.

How quickly can I book?

Availability is limited. Once you complete payment, you'll be contacted within 24 hours to schedule your day.

What should I prepare in advance?

Nothing elaborate. Just come ready to talk about your business, your biggest challenge, and your revenue targets. A pre-day briefing call is included so we hit the ground running.

Scale smarter with weekly insights from True Potential

Join 27+ founders getting actionable strategies every week. No fluff. No filler. Just the clarity you need to build your true potential.

No spam
Unsubscribe anytime
27+ founders supported