The CEO Collective

Everything you get inside your membership

Six benefits designed to compound over time. The frameworks, the accountability, and the room most founders never find.

What you actually get

Six reasons the membership pays for itself

01
Live coaching from Alex
90 minutes every two weeks to tackle your most critical challenges and walk away with immediate solutions.
02
Access to the global TP network
Personal introductions and client referrals that will 10x your investment in the membership.
03
Global community platform
Dedicated Slack groups for founder challenges, partnership opportunities, and trusted recommendations for world-class talent and vetted suppliers.
04
Monthly expert masterclass
60 minutes every month with a world-class TP expert. Topics include lead generation, GTM, pricing, leadership, finance, team building, health and mindset, and more.
05
Quarterly immersive days
Escape the grind, recharge, and work on your business without the chaos. Connect with the wider community in person.
06
The Annual Misogi
Once a year, founders from all groups worldwide come together for a deliberately challenging experience. Mountains, deserts, and moments that create clarity and connection that last a lifetime.
Annual Misogi
The Annual Misogi

The moment many founders remember as the one that changed everything.

How it works

Six steps from application to your inner circle

01
Apply
Every prospective member begins with a short application. We are not looking for perfection, we are looking for clarity: what you are building, why it matters, and where you are going.
02
Review
Every application is reviewed personally. We look for alignment across mission and intent, stage and trajectory, and contribution to the room. This is not about credentials or titles. It is about fit.
03
Conversation
If there is alignment on paper, we will invite you into a short conversation. This is not a sales call. It is a chance to understand how you think, how you lead, and what kind of room you are looking to be part of.
04
Alignment check
We take the health of the room seriously. In some cases, we will pressure-test fit against existing groups to ensure the dynamic remains high-trust, generous, and focused.
05
Invitation
If there is mutual alignment, you will receive a personal invitation to join. Membership is intentionally limited. Groups are small by design, allowing for depth, honesty, and meaningful progress.
06
Group placement
New members are placed into a carefully curated core group. We ensure shared ambition, psychological safety, and complementary experience. This is your inner circle for the year. Your board. Your people. Your group.
Apply for your place

We will be in touch within 48 hours.

Membership criteria

Who this is for

Founders and CEOs between £100k and £10M who have hit a ceiling and know, somewhere, that the ceiling is them.

Who are tired of figuring it out alone. Who know they need better people around them. Who want the frameworks, the accountability, and the expert access that most founders at their stage never get.

Who are ready to stop running the business and start leading it.

Criteria
✓Founder and/or CEO, President, or MD of a mission-led company
✓Typically £1M to £10M in revenue
✓You can commit to the cadence: monthly in-person (London), quarterly retreats
✓You contribute to the room: high-trust, direct, generous, and coachable
£8,000 / year upfront
or £12,000 paid quarterly
All current members expense this through their business. 12-month commitment.
Frequently asked questions

Everything you need to know

True Potential is a private peer group for founders and CEOs scaling companies that matter. Designed for leaders who want clarity, stronger decision-making, and sustainable growth, not another networking group or content subscription.
Founders and CEOs who are actively scaling their business, carry real responsibility, value honest conversation over surface-level networking, and are open to being challenged and growing as leaders. It is not about industry. It is about stage, mindset, and commitment.
Members are typically founder-led businesses between £100k and £10M, past early survival mode, experiencing leadership strain, complexity, or growth friction. What matters most is how you show up: curiosity, humility, and willingness to engage.
True Potential is application-based. Every applicant completes a short application followed by a conversation. We look to ensure you will get real value, contribute meaningfully, and that the trust and dynamic of the group remains strong. Not everyone is accepted, and that is intentional.
A small group of 8 founders at a similar stage. These are people who understand the weight of the decisions you are carrying. Groups stay together over time, allowing trust, honesty, and depth to build.
True Potential is built around depth, not scale. Small, consistent peer groups you stay with throughout the year, world-class facilitators, experiential in-person moments, and a long-term approach to growth. A working peer group, not a social club.
Membership is £12,000 per year paid quarterly, or £8,000 paid upfront. All current members expense this through their business. For most, the return shows up quickly through better decisions, saved time, and clearer leadership.
One monthly session, one quarterly in-person experience, and one annual flagship event. Most members find it saves time by improving focus, alignment, and decision-making.
The formal commitment is 12 months. True Potential is built with a longer horizon in mind.
This is a private network, not a sales environment. There is no pitching or promotion. Strong relationships and partnerships emerge every day as a by-product of trust, not intention.
Apply, have a conversation, and we will see if it is a fit on both sides.
The CEO Collective

This is not for everyone.
But for the right founders,
it becomes indispensable.

See if you belong.

Apply for your place

Applications reviewed within 48 hours. Limited cohort.